We encourage you to read this Privacy Policy carefully. It describes various categories of information the Semios.com website and related applications and services collect and use in providing services to you and how we collect, use and protect that information. If you use our online services in any capacity, whether as a grower, agronomist, product supplier or other industry participant and whether on a free trial basis or as a subscriber you will be entitled to the protections set out in this Privacy Policy and also subject to its terms.

INFORMATION WE COLLECT

When you access our website or use our online services, directly or through your employer, we may collect the following information, including personally identifiable information (“Personal Information”), about you, and, if necessary, other users associated with your company or organization:

Website:

• Full name, phone number, email address, and company name when you request a demo through the website.
• Information related to your browser activity including IP address, browser and machine type, page usage, and other similar information when you access the website.
• Any information provided by you to sales and support staff communicated through chat windows or otherwise submitted through the website.

Application (including Mobile Apps) and Services:

• Individual name, address, telephone number and email address (whether provided by you or your employer).
• Name of company, partnership or other entity conducting business on your behalf (including all necessary details such as place of incorporation, registered office, etc.).
• Information related to your usage of the services including IP address, device type, browser and operating system information, geographic location (country only), and other usage statistics.
• Agronomic data uploaded to the applications, including crops grown and other activities, which may be linked to an individual user or users.
• Location data as part of agronomic data, which may be linked to an individual user or users.
• Any other information you provide us or that you or your company uses our application to store about your farm or business, including agricultural, agronomic, farm management, financial and climate and weather data.

USE OF INFORMATION

We may use your information:

• to provide our products and services to you.
• to communicate with you about our products and services and their benefits.
• to obtain feedback from you and to improve our services.
• to analyze how you use our services.
• to enable you to communicate with us and other users of our services.

While using the website and services are not conditioned on your providing Semios any specific piece of information, choosing not to provide us certain information could affect the functioning of the website and applications where those functions are related to the information withheld.

Generally, Semios makes every effort to store the information it collects, including Personal Information, in servers within the region where the customer resides. However, Semios cannot guarantee that the service providers it uses contain their data processes to one region, including backup and failover processes. For more information, please contact privacy@semios.com.

DISCLOSURE OF INFORMATION TO THIRD PARTIES

We will not disclose or share your information with third parties except in the following circumstances, or as described elsewhere in this Privacy Policy:

Disclosure to Third Party Providers and Subprocessors. Semios uses third-party service providers or data subprocessors to assist in providing analytics, data storage, and other services. A list of the subprocessors we use to support delivery of the services may be requested by emailing privacy@semios.com.

Disclosure Third-Party Integrations. At your direction, we may disclose your information to third-parties with whom you have contracted to provide you separate services, through integrations and/or APIs.

Disclosure to Unaffiliated Third Parties. We may disclose your information to respond to legal requirements, to protect or enforce our rights and policies, to protect or enforce the rights of a third party, to prevent harm to a person or as required or permitted by law, including, without limitation, to comply with a subpoena or court order.

Disclosure of Non-Personal Information. We may disclose your aggregated or de-identified information to any party including potential business partners, advertisers, investors, users, and other third parties.

Disclosure to Corporate Affiliates and Successors. Semios may disclose information, including Personal Information to its parent company, subsidiaries or other corporate affiliates, if any. If Semios engages in a merger, acquisition, reorganization, sale of some or all of its assets, or similar transaction, or takes steps in contemplation of such transactions (e.g., due diligence), information, including Personal Information may be shared or transferred with a new or prospective owner, subject to standard confidentiality agreements.

Disclosure With Your Consent. In addition to the sharing described elsewhere in this Privacy Policy, we may share information with companies, organizations or individuals outside of Semios if we obtain your consent to do so.

THIRD-PARTY INTEGRATIONS

As noted above, Semios offers its users the opportunity to use and transfer information to third-party service providers within the application. Semios will only do this at your direction and with service providers you have a direct relationship with. Accordingly, Semios does not control how those providers collect and use the information you transfer to them. You should only transfer information from our applications to service providers whose privacy practices meet your and your organization's standards. Further, many individuals may have their Personal Information transferred from Semios to third-party service providers at the request of the employer or organization that created the account for that individual. Employer account holders are in control of their employee’s Personal Information and individuals who have had their data transferred to third-parties by their employer’s account should address any issues they have concerning such transfers with their employers and with the third-parties their employers directed that information be disclosed.

AGGREGATED AND NON-PERSONAL INFORMATION

We collect and aggregate data and information, including agricultural data, from a number of sources. That data and information help us among other things to identify and analyze trends, set benchmarks, observe customer behaviour, participate in research and development programs and improve our products and services. That data and information are aggregated so that no individuals nor their farm and business operations can be identified, and so that none of their specific Personal Information can be ascertained.

If you are not comfortable with your data and information, including any agricultural data you provide us, being included in any aggregated information then you can elect to opt-out of the collection and use of your data and information for such purposes on the opt-out terms more particularly set out in the then-applicable contract between you (or your employer) and Semios (or, as applicable, by exercising the appropriate data subject rights in the relevant jurisdiction, if any). For more information, please contact us at privacy@semios.com.

COOKIES AND ANALYTICS; DO NOT TRACK

In operating our website and applications, we may use a technology called "cookies." A cookie is a piece of information that the servers that host our website and applications give to your browser when you access the website and applications. We also use other, similar technologies including “tags” or “pixels” which are pieces of website code that operate similar to cookies. Our cookies help provide additional functionality to the online services and help us analyze online services usage more accurately. For instance, our site may set a cookie on your browser that allows you to access the website without needing to remember and then enter a password more than once during a visit to the site. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. In some cases, collecting information through cookies may require your consent. You can give or withdraw your consent to those cookies by clicking “deny” on our cookie consent banner at the bottom of the page. Cookies we currently use only with your consent include:

• Google Analytics, a web analytics service and Google Ads, an online advertising platform, provided by Google, Inc. These services use cookies to help us analyze how users use our site. More information on how Google uses this data.
• Meta Pixel, an advertising network provided by Facebook, Inc., that allows us to serve ads to people within our network. More information on how Facebook uses this data.
• Intercom, a messaging and client communication suite, that allows to message users through the website and application. More information on how Intercom uses this data.
• Hotjar, a service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.). We use Hotjar in order to better understand our users’ needs and to optimize our website and applications. More information on how Hotjar uses this data.
• LinkedIn Insight tag, a service that allows us to track conversions and retarget website visitors. More information on how LinkedIn Insight uses this data.

DATA PROTECTION

We have in place a range of industry standard measures to protect your information. Those measures include technical and security features which are regularly audited, reviewed and updated. Our staff are also trained and educated in data protection and privacy practices and policies.

Before we give you access to any of our online services you will generally need to take steps to verify your identity. You are entirely responsible for maintaining the confidentiality of your password and access codes.

EUROPEAN UNION DATA SUBJECTS AND THE GDPR

General Data Protection Regulation. The GDPR provides certain rights to online users located in European Union countries (“EU Data Subjects”). An EU Data Subject has the right to access or rectify their Personal Information that Semios processes. Subject to certain exceptions, an EU Data Subject has the right to request that Semios erase that Personal Information or restrict the processing of it. When technically feasible, Semios will, at the EU Data Subject’s request, provide that person’s Personal Information to them or transmit it directly to another data controller. EU Data Subjects also have the right to file a complaint with the appropriate data protection authority. EU Data Subjects may exercise their rights, and ask any other related questions, by emailing privacy@semios.com.

Semios relies on the legitimate interests (except as where otherwise noted, such as in the cookie consent banner below) described above for processing EU Data Subjects’ Personal Information including: providing the requested agricultural business and farm management services through the website and mobile apps, improving the website, application, and services, and providing third-party integrations at the users’ direction.

To comply with the GDPR’s requirements, Semios collects and transfers EU Data Subjects’ Personal Information to other countries outside the European Union only: (1) consistent with an adequacy decision under Article 45 of the GDPR; (2) pursuant to suitable safeguards; or (3) consistent with another permissible transfer mechanism where appropriate. More information concerning these transfers is available by contacting privacy@semios.com.

CALIFORNIA SHINE THE LIGHT LAW

Under California’s “Shine the Light” law, California residents who provide Personal Information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us a calendar year information about the information we shared, if any, with other business for their own direct marketing uses. If applicable, this information would include the categories of information and the names and addresses of those businesses with which we shared information for the immediately prior calendar year (e.g. request made in 2020 will receive information regarding 2019 sharing activities).

To obtain this information, please send an email message to privacy@semios.com with “Request for California Privacy Information” on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.

OTHER RIGHTS YOU MAY HAVE

Individual users may have similar or additional privacy rights under applicable law, such as the right to access or correct their information. If your organization, such as your employer or service provider, provides you access to and is administering your use of Semios’s services, contact your organization to learn more about how to access and control your information. Additionally, to request any information or exercise any privacy rights you may have under the applicable jurisdiction, please email privacy@semios.com.

THIRD PARTY SITES

We are not responsible for the privacy or other practices of third parties which operate sites which are linked to our online services. We also accept no responsibility for the content of those sites. If you do use any such sites we encourage you to check the data protection and privacy policies which apply to their use and operation.

UPDATES TO THIS PRIVACY POLICY

We may make changes to the Privacy Policy from time to time. We will notify you of any material changes by posting a notice on the home page of the website, or posting a notice in your account, if applicable. If you receive notification of a change in our Privacy Policy, you should review the new policy carefully to ensure you understand our practices and procedures.

CONTACT

If you have any questions or concerns regarding this Privacy Policy or its application to you please contact us at privacy@semios.com.